Theme of Season 12

THEME – NUTRITION & HYGIENE

The Pandemic has opened up two urgent gaping holes for millions of Indians, and it would require innovative marketing to help them thrive. The average family’s focus on ‘Nutrition’ & ‘Hygiene’ has multiplied due to the heightened sensitivity towards immunity & fighting the virus. Both these dimensions have undergone a massive change. The objective will be to create a marketing campaign that creates an impact.