LESSONS IN MARKETING EXCELLENCE –
INDIA’S MOST PRESTIGIOUS B-SCHOOL CHALLENGE
ABOUT L.I.M.E.
L.I.M.E. (Lessons in Marketing Excellence) is the country’s biggest and most keenly contested B-school challenge which is televised on CNBC-TV18 in association with HUL. Every year, top B-schools in India take part in a marketing case-study competition for management students. It gives students a platform to work on real-life & live business challenges, as well as gives companies the opportunity to interact with India’s brightest MBAs, and to share their unique experience.
Over the years, L.I.M.E. has grown into one of the most prestigious and tooth-and-nail competitions among India’s top Business Schools, to find the country’s brightest and best young marketers.

11Years

20Colleges

23697Registrations

16Lakhs Prize Money
ABOUT L.I.M.E ALUMNI CLUB
L.I.M.E’s success for the past decade, as the most keenly contested B-school challenge, has inspired us in establishing this exclusive platform. The membership card gives the participants of L.I.M.E, an opportunity to interact & collaborate towards the community’s growth. A collaborative marketing fraternity, which shares the vision of creating an innovative impact.
L.I.M.E. Season XII – Launch Event