Wild Card


The success of L.I.M.E. over the past few years has catapulted our initiative to another level. We have received an overwhelming number of requests to expand the number of institutes that can participate in L.I.M.E. Thus, to make L.I.M.E. truly competitive and to encourage participation of B-school students across the country, we introduced a concept called the ‘Wild Card Entry’ and will be continuing with the same this year. A marketing challenge will be given to students who will then enter the competition directly in the semi-finals on equal grounds with the other 20 B-schools.

Of all the entries received for the Wild Card round, HUL reserves the right to shortlist 6 teams. These teams will then come to the HUL Campus/CNBC-TV18 Studio for their presentation and the top 2 teams will enter the semi-finals along with campus finalists from the 20 B-schools.


  • Students must register in team of 3
  • HUL & CNBC-TV18 reserve the right to check the validity of the registration information submitted at any point in time
  • Any deviation from the above will result in immediate disqualification of the entire team
  • Modification of team post registration will not be allowed